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5 Common E-Mail Marketing Mistakes

E-mail marketing can be one of the most effective marketing vehicles for a small business today. However, in their eagerness to reach out to customers and spread the word about their business, many...

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Building Your E-mail List

People put up with unwanted catalogs, credit-card offers, charitable appeals and other “junk mail” that clutters their mailboxes at home. We sigh about dead trees and toss it all away. Our e-mail...

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Using E-Mail to Increase Your Sales

Entrepreneurs spend much of their time and money prospecting new leads. And there’s certainly no shortage of marketers trying to sell you services to increase your reach and boost your sales. But the...

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Growing Your Franchise With E-Mail Marketing

From florists to sandwich shops, fitness centers to footwear sellers, house cleaners to package shippers, franchisors and franchisees share a common vision and mission. Their goals are to: Promote the...

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Creating Spam-Free E-Mail

We all get spam in our inboxes–unwanted, fraudulent, illegal e-mail from anonymous senders pushing cheap pharmaceuticals, no-questions-asked credit, even pornography. Spammers must think we’re all...

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Build Sales with E-Mail Marketing

If you’re looking for a highly effective, yet low-cost way to up-sell or cross-sell current customers, consider setting up an e-mail marketing program. Since it can cost as much as five times more to...

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Power Up Sales With Promotional E-Mail

Looking for an easy way to increase sales? Want it to be cost-effective with little risk as well? Promotional e-mail may be the tactic you need to stimulate demand in an audience already interested in...

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How to Run a Successful, Legal E-Mail Marketing Campaign

Q: I want to do some e-mail marketing, and I have received access to the e-mail addresses of consumers that I would like to target. I know a law has recently passed on what you can’t do as far as...

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Can Google Really Tell Which of Your E-mails are Interesting?

One of the most fascinating tidbits from Google’s announcement last week of offline capability for Gmail was this: The company says when it stores your messages for offline viewing, it tries to choose...

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Spammers Hit YouTube’s E-Mail Servers

Spammers are using YouTube’s servers to send massive quantities of unsolicited email, according to security firm Marshal. The company has warned email users to be wary of messages carrying YouTube...

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